Are you fishing in the pond Wrong?

Author: Vanessa Deakin

Subscribers to my e-zine Marketing Edge, without doubt, remember my article in January 2008 "on the network that provides results How the work that Room! "(Http: / / www.zee2a.com/marketingedge/ ezine080101.html, also published on iSnare.com).

Today, I will focus its work in the room, but on the whole concept of work. I will talk about three key elements that should be absolutely at the forefront of any network that do. I'm taking it as a "Given" is in the field of professional services, provide a first class service, and not try to be the cheapest people.

1. Fish in the pond of Law

If you have established for cod fishing, which takes its direction from a barge in the hope of a successful English Channel? Likewise, if you were going to fish for rainbow trout set to a ship at sea in the Atlantic address? Of course not! You have done your homework in advance, known as the highest concentration of its target "was and went fishing in those waters.

Networks should be no different. To get the best return on your investment (this is your time and money), simply your network that are ideal prospects.

There are a large number of network organizations in the various options that may feel overwhelmed by the options. I recommend with all my heart that you benefit fully assist as visiting as many times as the group allows, before committing to participate. Investigate, do your homework and make sure that you want to catch fish swimming in the pool!

There is a school of thought that suggests that no matter where you network because the network is simply to meet connections people and decisions. I totally agree. Pure business sense and sheer economics means that many low-value connections, turn not the money, equivalent at a high cost of conversion and return on investment low. It should simply be quality over quantity, which of course brings me to:

2. Do not overreach

To make a success of your networking efforts and get tangible value it is essential that clubs are an asset and visible? To get the most out of my membership How long should I spend to attend the events? In a week or a month, how many hours I spend on these events? How many days do you work? Killer Now the question: Am I obligated to compensate for the evenings and weekends repair work?

Hmmm.

Never forget that you have a business to run. Spending time and money on marketing efforts that get poor results or have devastating blow Wishy Washy on the effects. I'm not saying that the network is wrong, but introduces the third point.

3. Fair Rate

If we keep doing the same things produced the same results. Therefore, it is often crucial for evaluating what we do and consider what the results of these efforts.

We, Of course, you must also factor in the cost of membership to all clubs, and some additional extras such as breakfast or lunch in hand there. How This conforms their overall marketing budget? Can you suggest ways to get more "for their money" is in front of their prospects for more focused?

Many fish migrate to other waters in different seasons, or because of other changes in environmental factors. We also have to evaluate very often our ideal prospects are swimming in the lagoon where we launched our network.

Back the issue of quality rather than quantity of another area that requires careful assessment and control quality of activities or referrals that are obtained in the group. If there are more references that give the names and numbers in a post-it, is likely to lead to nothing more cold call at best. Take an honest look at their conversion rate: How many of these issues are being delivered to the paying customers? How much time does it take?

(A simple way to heat a reference is to ask the referee what they know about the perspective and needs, and then encourage them to make a warm welcome. It is important that the focus is on the person knows that the prospect and trusts. It may even be as simple as organizing a simple phone call or email exchange between you and perspective. Try this trick only to see conversion rates rocket!)

You must ensure that any network that does not fit into your overall marketing strategy. (You do not?) If your weekly commitment becomes a glorified club breakfast or lunch is the time ladies to refocus, redefine priorities, and reassess What could be better use of your time.

© Vanessa Deakin and Zee2A Limited 2008.

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About the author:
Vanessa Deakin, Operations Director Zee2A, working with professional services executives frustrated and disillusioned with their current growth rates, the efforts of marketing and profitability. It helps them to shoot their results and break their best record. For more information or to register your e-zine, please visit www.zee2A.com.

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